Movie Must-See

Superette must- see movie!

Boy is a New Zealand film from director Taika Waititi. Inspired by the oscar nominated short-film, Two Cars, One Night, Boy is a coming of age story about heros, magic and Michael Jackson, set in 1984 in a small town on the East Coast of NZ.

Boy is a dreamer who loves Michael Jackson. He lives with his brother Rocky, a tribe of deserted cousins and his Nan. Boy’s other hero, his father, Alamein, is the subject of Boy’s fantasies, and he imagines him as a deep sea diver, war hero and a close relation of Michael Jackson (he can even dance like him). In reality he’s in the can for robbery. When Alamein returns home after 7 years away, Boy is forced to confront the man he thought he remembered, find his own potential and learn to get along without the hero he had been hoping for.

Now I love Two Cars, One Night from when I studied it for film back at school, and Michael Jackson as much (ok maybe more) than the next person, so it was pretty fair to say that I was already sure this movie would be a hit with me. However sure was an understatement- Boy far surpassed all my expectations. It is truly a must see. The film is distinctly Kiwi, in all the good ways. From the amazing New Zealand east coast setting and nostalgic 80’s references, to the engaging script, which is a wonderful mix of true Kiwi humour tinged with sadness.

Boy is an ode to childhood and growing up, and an honest and touching tribute to the values and virtues of rural New Zealand. I LOVED IT!!

Watch the preview below!

Ponsonby Market Day!!

So we are a little late on this one…but everything has been manic here! So we are only just getting around to loading up the images of our Market Day festivities…

It was a super fun day up here in Ponsonby last Saturday, with Mr Whippy on the ice-creams and Red Bull on the decks. Come 3pm and pretty much the whole street was outside Superette eagerly awaiting the $500 wardrobe prize draw! Congratulations to Alyssia, our winner! Have no doubt you will have lots of fun spending your voucher!

 Our winner, with Superette staff members Amy and Lou

My Picks…

Superette friends and fans…
We decided we want to hear more from our loyal customers and fans about your favourite looks and items from the chilly upcoming winter season!

What are you lusting after? What are your must-haves?

Send us a picture of yourself, along with your ‘picks’ and why to us at eshop@superette.co.nz and we’ll publish it on our blog! Don’t be shy…we are looking forward to seeing what is inspiring you this season!

To start the ball rolling here are Rickie and Lou’s picks…


Rickie:

1. Stolen Girlfriends ‘Yeti’ Bolero

2. Sass and Bide ‘A Simple Life’ cage dress

3. Nathan Smith ‘Voile Shirt’ dress

LouLou…

1. Rose Gold TOY chrono watch.

2. Deadly Ponies ‘Zonkers’ Jumper

3. Life with Bird Nancy Pant

Dress de jour

The gorgeous Lover Tilly Lace dress is quite possibly the fastest selling item in Superette’s history! Hot! This dress is almost sold out for pre-order online before it has even hit the floor! And no questions why. This amazing full lace mini perfectly epitomizes everything we love about Lover…the effortless and understated feminity and classic, modern tailoring that oozes from their pieces head to toe.

Check out the recent press on the dress below,  and if you are worried about missing out…you should be!  jump on here quickly to pre-order!

5 Minutes with Marc Moore…

Stolen Girlfriends Club drop one has just arrived in-store at Superette Newmarket! Ohh exciting, finally…the amazing winter knits, shaggy cardis and PomPom beanies that you’ve been lusting over since their debut on the catwalk last year at Fashion Week are here!!

I had a quick chat with designer Marc Moore yesterday, check out what he had to say below- on winter, balsamic vinegar dressed girlfriends and Abbey Lee in hotpants… ( oh and of course the new collection!).


Stolen Girlfriends Club will change the world with……
IT’S BLOG. NOONE WAS DOING IT SO WE THOUGHT WE MAY AS WELL GIVE IT A GO.

Winter sucks without…..YOU.

What will you be dressing your girlfriends in this season……BALSAMIC VINEGAR.

What are you currently listening to? EDWARD SHARPE & THE MAGNETIC ZERO’S. MIIKE SNOW. WHITE LIES. PINK FLOYD. PHOENIX. PIXIES. LIAM FINN. LADYHAWKE. JAY-Z. PRINCE. THE STROKES (STILL). THE RAKES. METRONOMY. JIMI HENDRIX.

What is your ideal Winter Vacation?
SNOWBOARDING WITH MA BAAABES.

If you could dress anyone in SGC who would it be? (and what would it be?):
AGYNESS DEYN OOPS, ALREADY DONE! ABBEY LEE IN OUR CABLE KNIT SHORTS AND NOT MUCH ELSE.

What are five things you collect?
DUST, MONEY, SHOES, SHIRTS, & GUNS (TURNS OUT THEY WERE JUST BONES OR SOMETHING),

And four good topics for party talk? STAMPS, SPOONS, PUZZLES, EMBROIDERY, & CRICKET. THE BEST ALL-TIMER IS “HOW’S YOUR NIGHT GOING”?

What piece excites you most from the current collection? THE THIEVES SHIRT – IT HAS A STUDDED COLLAR SO IT’S ‘SMART-PUNK’, AND GIRLS CAN WEAR IT…HOT HOT HOT.

And what will you be wearing most? THE AFOREMENTIONED ‘THIEVES SHIRT’ EVERYDAY!

And lastly, what is one thing we may not know about you? I AM RATHER UNCONFIDENT (BUT ISN’T EVERYONE??).

Who wouldn’t want Abbey Lee in their clothes?! We totally agree Marc…. Stay tuned for part two with Luke Harwood. Check out the hot collection online here

Marching Order

With khaki showing up everywhere from the military-inspired oversized jackets at Shakuhachi to the much-loved Sass & Bide crackerjack cargo staples…the urban army look is a must have trend this winter.

In addition to the obvious colour garb, our designers are also serving up a mix of softer, more subtle army references; from the sharp tailoring and embellishment at Camilla and Marc and Sass and Bide, to the draping and luxe fabrics at Shakuhachi.

There are a million ways to interpret this trend, however to avoid looking like you have stepped off an African Safari, we recommend dressing up this utilitarian trend head to toe with some leather leggings and tough biker boots, or pairing with a more feminine piece, such as a dress for a more modern interpretation of the trend.





So mission accomplished here! We made it our task to showcase the best sartorial interpretations of the Urban Army trend for you right here… you have no choice really but to wave the white flag and surrender to these serious winter essentials! ( Click through for more product info or to buy!)

Alexa Chung in Lover

Now I know this is an old pic, but when this image of the gorgeous Alexa Chung came out wearing Lover’s Initiation lace dress, last seasons version had well and truly sold out. So another season on and Lover have re-released this gorgeous number again for winter!

Don’t miss out again! Pre-orders are available here

Ponsonby Market Day!!


It’s that time again! This coming Saturday 20th Market day is Ponsonby Market Day!

From 11-3pm we will be celebrating the Market Day street activities and entertainment with our favourite DJ’s; the boys from Red Bull. Red Bull will be outside the store pumping out tunes during the day as part of their Special Op’s and we will have a Mr Whippy truck coming along giving away free ice-creams for all.

And…..to round off the Market Day celebrations, Superette are giving away a $500 Superette voucher on the day! To enter in the draw, all you have to do is simply fill in your contact details at Superette on the day. The prize will be drawn onsite at Superette Ponsonby at 3pm, and the winner must be there to collect their prize! Sweet deal!

Superette will still be open during our normal Saturday trading hours from 9:30am – 5pm, so perfect for these early morning post breakfast shops, or a last minute dash in before Saturday night!

Get amongst the Ponsonby market day festivities and pop down to Superette and say hello! We would love to see you!