Our year in a nutshell.

As we are clearing our desks, and getting ready to finish up for the year, we thought we would take a look back at 2010…it’s been a big year for us!!

Superette 8th Birthday Bash


Happy Birthday to us! June saw us celebrating our 8th birthday in a big way. In true Superette style, a birthday never goes down without a big party to match. We rounded of a weekend of in-store presents and giveaways with a huge bash at the ex-Mermaids bar, M.

Our new Wellington Baby.

November saw us open our very first store in the capital city…hurrah!

The Superette Magazine.

In October we launched our in-house Superette Magazine. Our very first issue saw us take a road trip among other adventures, to shoot our magical editorial ‘ A Beautiful place to get Lost’. Stay tuned for March! as we are already hard at work on our second issue.

New Additions.
ATG, Friend of Mine, Zoe and Morgan, Jewel Rocks and I Love Ugly to name a few, 2010 has also seen the addition of some amazing new labels to the Superette family!

Toy Watches.

The perfect gift for festive occasions!

With a huge range of colours, sizes and price ranges…we think a Toy Watch can pretty much solve any of your last minute Christmas stress! A small range of the TOY WATCHES can be found online here, and the full range in-store.

Hot off the Runway…

Love at first sight…

The amazing new camilla and marc accessories have just arrived.

Here are some quick phone snaps. We got so excited we didn’t even have time to get out the proper camera.

The bags are available HERE and in very limited numbers in our Ponsonby store.


Into at the mo…

 Thriller Light-O-Rama

Move over Franklin Road. This dude is an absolute genius.

Kelly Thompson Prints.

Our Ponsonby store is currently hosting an exhibition of illustrator Kelly Thompson’s amazing new prints. The artwork is available for sale, framed or unframed until December 24th. The perfect Christmas gift? It’s certainly on all of our wishlists…

Rain dances.

Yea yea, we know that Auckland weather hasn’t exactly been living up to our blue sky and sunshine expectations…but here at Superette we’re all about looking at the glass half full. So a little like the Native American indians do, we’re dancing in the rain…and hoping we might just bring out the sun instead! Watch this space.

Plus…while we are on the subject of rain dances. This Umbrella dance from Glee seemed kinda fitting- watch it, amazing!

Superette Beach Bag.

 Only 11 days left of December…which means you better get your skates on if you want one of our cute leopard bags to take to the beach with you this summer! Every purchase over $100 both online and in-store will receive one for free!

Heavy Petting…

The film itself depicts a certain unpretentious and raw sense of youth and lust which complements the new additions to the ‘Heavy Metal’ jewellery collection – and the film stills? Well they are just as emotive on their own too, plus they show some gorgeous close ups of the new pieces we are anxiously waiting to arrive!

The pieces plays on both beauty and ‘heavy metal’, with a touch of edginess in studs and key chains contrasting against the more delicate motifs such as hearts and tiny onyx beads.

Enjoy! New Stolen Girlfriends Jewellery will be up tomorrow x